Brief:
Design a logo and other marketing material for freelance client
Concept:
For this logo I really wanted to do something that was congenial to the client’s vision of her photography business. My idea was to use the client’s signature, something that was genuine and distinct, then I wanted to experiment with serif or sans serif type to give the logo a little more potency. When designing the the poster work for the client’s “Is it All in My Head” exhibit I kept to the wishes of the client by creating something relatively clean and organic in design.