Brief:
Design a company that serves as a multipurpose and differs from its fellow competition
Concept:
I wanted to create a beer company that not only crafted delicious beverages but also gave back to dog rescue organizations to help dogs find loving homes. So when creating the idea I wanted to look at other brewing companies in the market and see what wasn’t out there and then start brainstorming. Once that was found, I began creating the logo and designing the look and feel for the bottle, using certain breeds of canines that would come secondary for the naming of the flavor and then testing what color schemes would work best in the finished product.
- Doberman Pinscher: Stout
- German Shepherd: Weizenbock
- Yellow Labrador: Wheat
- American Bulldog: Indian Pale Ale