Brief:
Design a logo and other marketing material for freelance client
Concept:
When I was first approached by the client, they were very uncertain how to go about revamping their brand to something more clean and modern. When designing the logo I knew before hand how I wanted to both incorporate graphic and type as the key focus. Once that was complete, branding identity and maintaining it through other materials was next on the agenda, as what is seen for the business cards and postcard layouts.